Wednesday, April 23, 2008

Consumer Trends

According to the "What's News in Organics" April 2008 e-newsletter of the Organic Trade Association, consumers are willing to pay more for ‘green’ environmentally friendly products, according to a recent MamboTrack™ study of 1,000 consumers by Mambo Sprouts Marketing. In the study, seven in ten consumers were willing to pay up to 20 percent more for environmentally friendly products. In addition, 56 percent of consumers identified the selection of healthy organic products and 49 percent the availability of organic produce as key factors in where to shop. Consumers were most likely to choose organic produce (60 percent), dairy products (54 percent) and child and baby food products (50 percent).

If you would like to request an e-mail notice when future issues are published, please contact OTA at The e-newsletter is published quarterly.

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